Company Profile
The International Academy for Forensic Investigations and Security Services (IAFISS) is a premier training institution that provides certification courses for forensic investigators and cybersecurity professionals. It is recognized for its specialized programs, which cater to aspiring and established professionals worldwide.
Project Goals
To develop a brand identity and go-to-market strategy that would position IAFISS as a global leader in forensic and cybersecurity training. This included a compelling value proposition, unique selling points, and a comprehensive action plan for market entry.
Client Pain Points
IAFISS faced challenges with:
- Low awareness of its specialized courses outside its home country
- A fragmented value proposition that didn’t communicate the benefits to prospective students
- The absence of a strategic action plan for market expansion
Strategies Deployed
- Designed a professional brand identity, including a logo and brand guidelines
- Developed a go-to-market strategy with a focus on global market penetration
- Articulated a strong value proposition and unique selling points to emphasize the academy’s expertise and reputation
- Created targeted digital marketing campaigns to boost brand awareness
- Designed promotional content to highlight course benefits, certifications, and career opportunities
Duration
5 months from brand design to the rollout of the go-to-market strategy.
Staff Deployed
6 team members, including brand strategists, marketing specialists, and graphic designers.
Challenges Experienced and Solutions
- Challenge: Communicating complex course benefits in a simple yet compelling way.
Solution: Crafted clear messaging highlighting career advancements and salary benefits linked to certification. - Challenge: Gaining traction in new international markets.
Solution: Partnered with global industry associations and leveraged their networks for brand exposure. - Challenge: Limited engagement in initial digital campaigns.
Solution: Refined ad targeting based on demographic insights and reallocated budget towards high-performing regions.
Results
- Increased student enrollments by 70% within the first six months
- Expanded reach to 15 new countries
- Established IAFISS as a reputable provider of forensic and cybersecurity training
