Company Profile
Renew Health Psychiatry is a Dallas-based mental health practice offering in-person and telehealth services. They specialize in treating conditions such as depression, anxiety, OCD, and ADHD and also provide testing, therapy, medication management, and genetic testing services.
Project Goals
The goals were to establish a strong online presence, increase patient bookings, and position the practice as a leader in mental health treatment.
Client Pain Points
Renew Health Psychiatry had challenges, including:
- Low brand visibility, which made it hard to attract new patients
- A website that wasn’t optimized for user experience or search engines
- Difficulty communicating their broad range of services effectively to prospective patients
Strategies Deployed
- Redesigned the brand’s identity to convey professionalism and trust, including a new logo and color scheme
- Developed a user-friendly website optimized for SEO, featuring clear service descriptions and easy booking options
- Created educational content around mental health topics to improve SEO and patient engagement
- Implemented a content calendar for ongoing blog and social media posts
- Launched targeted PPC campaigns to drive traffic and conversions
Duration
5 months for full brand design, website development, and the launch of digital marketing campaigns.
Staff Deployed
7 team members: web designers, content writers, SEO specialists, and a project manager.
Challenges Experienced and Solutions
- Challenge: Conveying sensitive health information in a clear yet empathetic way.
Solution: Worked closely with medical professionals to ensure accurate and patient-friendly content. - Challenge: Competing with established practices in a busy market.
Solution: Focused on niche services like genetic testing to differentiate Renew Health Psychiatry. - Challenge: Increasing website traffic quickly.
Solution: Combined SEO efforts with paid ads to gain short-term traffic and long-term search rankings.
Results
- Monthly website traffic increased by 65%
- Patient bookings grew by 50% within the first three months of launch
- Social media engagement doubled thanks to a mix of educational and promotional content