Company Profile
The client is a highly respected financial policy expert and deputy minister in an African country. He is actively involved in shaping economic policies but sought to improve his online presence to better connect with a younger audience.

Project Goals
The goal was to enhance the client’s online image by promoting his work in a relatable way, increasing follower engagement, and improving his likeability among Gen Z.

Client Pain Points
The client struggled with:

Strategies Deployed

Duration
Ongoing, with an initial 6-month pilot.

Staff Deployed
4 staff members, including social media managers, content creators, and a reputation specialist.

Challenges Experienced and Solutions

Results