Company Profile
The client is a highly respected financial policy expert and deputy minister in an African country. He is actively involved in shaping economic policies but sought to improve his online presence to better connect with a younger audience.
Project Goals
The goal was to enhance the client’s online image by promoting his work in a relatable way, increasing follower engagement, and improving his likeability among Gen Z.
Client Pain Points
The client struggled with:
- Low social media presence and engagement
- Negative or outdated online content overshadowing his recent achievements
- Lack of connection with a younger audience
Strategies Deployed
- Developed a social media strategy with daily content posting, including updates on his activities, opinion pieces, and behind-the-scenes content
- Implemented sentiment analysis to understand public perception and adjust messaging accordingly
- Engaged with followers by responding to comments and hosting Q&A sessions to foster a more personable image
Duration
Ongoing, with an initial 6-month pilot.
Staff Deployed
4 staff members, including social media managers, content creators, and a reputation specialist.
Challenges Experienced and Solutions
- Challenge: Shifting public perception from past controversies.
Solution: Focused on highlighting recent achievements and positive developments in policy work. - Challenge: Low initial engagement on social media platforms.
Solution: Introduced interactive content like polls, quizzes, and live sessions to boost follower participation. - Challenge: Managing a large volume of comments and direct messages.
Solution: Developed a triage system for handling social media interactions efficiently.
Results
- Social media followers grew by 50% in six months
- Positive sentiment increased by 40%
- Enhanced the client’s reputation as a thought leader