Company Profile
Kolalux is a boutique firm that specializes in the sale and acquisition of luxury second-hand goods. It offers a unique marketplace for high-net-worth individuals. In addition to selling exclusive items, Kolalux also provides asset-backed loans and luxury verification services.
Project Goals
To create and manage a paid advertising campaign with a budget of $50,000 over three months. The aim was to drive sales, attract high-net-worth sellers, and increase the visibility of Kolalux’s niche services.
Client Pain Points
Kolalux needed help with:
- Increasing the volume of qualified leads for both buyers and sellers
- Creating ad creatives that resonated with a high-end clientele
- Managing the campaign to ensure cost-efficiency and maximum ROI
Strategies Deployed
- Developed targeted PPC ads for Google and social media platforms, focusing on luxury keywords
- Created captivating ad copy and visuals that appealed to a high-net-worth audience
- Implemented retargeting ads to re-engage visitors who showed interest but did not convert
- Used advanced audience segmentation to reach users based on income level, interests, and browsing behavior
Duration
3 months for the campaign execution, with continuous monitoring and adjustments.
Staff Deployed
3 specialists: a PPC strategist, a graphic designer, and a copywriter.
Challenges Experienced and Solutions
- Challenge: Standing out in a saturated luxury market.
Solution: Utilized unique selling points such as loan services and verification, emphasized in ad creatives. - Challenge: High cost-per-click for luxury-related keywords.
Solution: Optimized bidding strategies to lower CPC while increasing ad relevance scores. - Challenge: Converting leads into actual sales.
Solution: Introduced exclusive, time-limited offers and a VIP concierge service to drive urgency.
Results
- The campaign generated a 70% increase in online inquiries
- ROI on ad spend was 4x, with notable growth in high-ticket sales
- Website traffic surged by 40%, with a significant rise in time spent on the site